5 eCommerce Email Marketing Templates to Drive More Sales
The most effective emails cultivate, connect, and convert.
They’re memorable and leave customers wanting more. Every word, image, and button co-exist in harmony and swiftly direct shoppers to take the next step.
The problem? It’s tricky to nail this consistency in all your emails.
Fortunately, that’s where templates come in.
In this article, you’ll learn how to use email marketing templates for eCommerce to write messages that save time and lead to more sales and a bigger ROI.
What are The Most Important Types of Marketing Emails?
Successful eCommerce businesses don’t just send transactional emails.
They also pop into customers' inboxes to nurture them towards conversions.
Here are the five most important emails you should send to engage with customers at different stages across the customer lifecycle. Include them in your email marketing strategy to drive shoppers to the next step.
Welcome emails
The welcome series kicks off your email communication with customers.
Since it sets the tone for your email marketing strategy, focus on creating an excellent impression on new subscribers. Introduce your eCommerce business, offer subscribers the option to choose which emails they’d like to receive, and share what they can expect.
Better yet, offer an irresistible discount code for their first purchase. With welcome emails boasting a transaction rate nine times higher than other marketing emails, you have a much higher chance of earning sales right off the bat.
Abandoned carts emails
Abandonment emails are sent to shoppers who left checkout without completing their purchase.
These emails address potential objections to recover lost revenue (with reasons ranging from unexpected shipping costs to a poor checkout experience). eCommerce businesses often offer a coupon code at this stage to encourage customers to buy the product.
Survey shoppers to find out what’s causing them to abandon their shopping carts and explore how you can overcome them in your email.
Promotional emails
Promotional emails create excitement about your eCommerce store, whether it’s product launches, giveaways, flash sales, or exclusive offers (e.g., free shipping for a limited time).
Notify existing customers of your special promotions before sharing them on social media. It gives them first dibs and creates a sense of exclusivity.
Re-engagement emails
Re-engagement emails, commonly known as win-back emails, are sent to inactive customers who used to buy from your eCommerce store (or read your emails) but for some unknown reason, have stopped doing so.
Like the abandoned cart email, the re-engagement email often includes a discount to entice customers to buy again.
Your win-back email campaign’s results depend on multiple factors, including how you segment your customers.
Define what makes a churning customer and input the criteria into your email marketing platform.
If you’re using a tool like Sendlane, it’ll look like this. Click Audience > Segments > + Segment.
Add OR/AND conditions in your segment. For example, you might add a Has not purchased since AND Did Not Open Recent operator under the engagement and activity tab.
Sendlane customer purchase segment
Run it live. Whenever a customer fulfills the criteria, Sendlane will move them to this segment automatically and in real time.
Post-purchase emails
Post-purchase emails are sent after customers make a purchase.
Aside from your transactional emails, these include:
Upselling emails with spot-on product recommendations
Surveys requesting customer feedback
Success stories featuring similar customers
Reviews of best-selling and back-in-stock products
Add these automated emails to your post-purchase sequence to improve retention, customer lifetime value (CLTV), and customer loyalty.
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