Introduction to VWO VWO is the flagship product of Wingify, the brainchild of online marketing strategist Paras Chopra. Wingify’s main aim is “to make website optimization tools which produce results without requiring a degree in rocket science” (Chopra’s words, not mine). In short, VWO is A/B testing for the masses of would-be CROs who aren’t too gifted at the technical side of things. But don’t think that mission statement hampers VWO’s functionality any. Indeed, If anything, it’s quite the opposite. With that in mind, let’s get into the most detailed review of VWO available on the interwebs. VWO Testing Ability First up, let’s take a look at each of VWO’s test abilities, one by one. When you navigate to the Create Test tab in the menu, this is the dashboard you’re hit with. It’s a launch screen of sorts that allows you to select your desired test type. A feature worth noting is the progress bar in the top right-hand corner that shows a bar that displays how much headway ...